Books ｜BOOK - John Harrington Best Business Practices for Photographers, Third Edition

Best Business Practices for Photographers from Rocky Nook is updated and expanded version of John Harrington's bestselling books on the topic. In this third edition, Harrington combines information from Best Business Practices for Photographers and More Best Business Practices for Photographers to create a complete and comprehensive guide for photographers.Learn how to start, maintain, and grow your business and achieve financial success as well as personal satisfaction. Filled with valuable details and written in a friendly and conversational tone, Harrington covers key points of the professional photography business and provides today's best practices. Whether you're just starting a photography business or are an experienced photographer looking to gain knowledge or improve your finances, Best Business Practices for Photographers is for you.

Covered Topics

How to establish your business (Sole Proprietor vs. LLC/LLP vs. S Corp)

Whether or not you need a physical brick-and-mortar location

Planning a shoot

The value of internships

Setting your fees

Pricing your work

Why you need insurance

Surviving an IRS audit

Contracts for editorial, commercial, and corporate clients, as well as weddings and rites of passage

The art of negotiation

How video can be incorporated into your business

Marketing, branding, and social media

Publishing a book of your work

Practical finance advice and guidance, from working with accountants to setting up QuickBooks

How to protect your work

Releases for models, property, and more

How to handle a breach of contract

Licensing your work

Digital asset management

Table of Contents

You Are a Business: Now Let's Get to Work

Professional Equipment for Professional Photographers

Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan

After Staff: Transitioning to Freelance

Working with Reps, Assistants, Employees, and Contractors: The Pitfalls and Benefits

Setting Your Photographers Fees

Pricing Your Work to Stay in Business

Overhead: Why What You Charge a Client Must Be More Than What You Paid for It

Who's Paying Your Salary and 401(k)?

Insurance: Why It's Not Just Health-Related, and How You Should Protect Yourself

Accounting: How We Do It Ourselves and What We Turn Over to an Accountant

Insights into an IRS Audit

Contracts for Editorial Clients

Contracts for Corporate and Commercial Clients

Contracts for Weddings and Rites of Passage

Negotiations: Signing up or Saying No

Protecting Your Work: How and Why

The Realities of an Infringement: Copyrights and Federal Court

Releases: Model, Property, and Others

Handling a Breach of Contract: Small Claims and Civil Court

Resolving Slow- and Non-Paying Clients

Letters, Letters, Letters: Writing Like a Professional Can Solve Many Problems

Attorneys: When You Need Them, They're Your Best Friend (or at Least Your Advocate)

Office and On-Location Systems: Redundancy and Security Beget Peace of Mind

Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential

Licensing Your Work

Care and Feeding of Clients (Hint: It's Not About Starbucks and a Fast-Food Burger)

Education, an Ongoing and Critical Practice: Don't Rest on Your Laurels

Expanding into Other Areas of Creativity

Charity, Community, and Your Colleagues: Giving Back Is Good Karma

Sole Proprietor versus LLC/LLP versus S Corp

Brick-and-Mortar Locations

Pros and Cons of Insourcing and Outsourcing

The Value of Offering Internships

Principles, Standards, and Ethics

Cognitive and Subconscious Thinking and Photographers

Marketing: An Overview of Its Importance

Your Brand and Your Image

Do You Need to Have a Niche or a Style?

The Wordsmithing of a Linguistically Accurate Language Lexicon

Social Media: Etiquette, Expectations, and the Law

Professionalism on the Job

The Client Experience

Establishing the Client's Needs for Level of Production (and Associated Budget)

Price Is What You Pay, Value Is What You Get

Using the eCO for Online Registrations

Licensing Your Photography: Managing It Yourself

On Being Published

Publishing a Book

Fine Art, Art, and Selling Prints: Valuation

Working with Nonprofits, Foundations, and Non-Governmental Organizations (NGOs)

Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits

Step-by-Step: QuickBooks and Downloading Credit Card Statements and Charges
Brand:Rocky NookCategory:* RETAIL - Accessories - Books & VideoSKU:9781681982663